BAKERMAT

Tone of Voice Development | Copywriting

Establishing the tone of voice and implementing it throughout the creation process of the Bakermat brand and website copy. My approach to crafting the copy was meant to further empower the brand in creating a transparent textile universe in which it’s easier to create responsibly.

  • It’s our mission to establish BAKERMAT as a gateway to the industry’s newest innovations for textile professionals, enthusiasts and creators.

    By sharing knowledge, expertise, and access to cutting edge research, technology, and vetted supplier networks, we want to empower creators to reshape the industry from the bottom up.

  • Handwoven Silk Twill

    A lightweight handwoven twill crafted from 100% Eri Silk. This silk variant originates from the worm Samia Cynthia Ricini. Unlike other silks, Eri Silk is a staple fiber rather than a continuous filament. The fabric boasts a coarse, fine, and dense texture, offering exceptional strength, durability, and elasticity.

    The unique aspect of Eri Silk is that the moth leaves the cocoon after spinning and flies off. This handwoven twill, made in India, is perfect for shirting, dresses, accessories, ready-to-wear, or interior purposes.

  • BAKERMAT is guided by a carefully constructed methodology which allows us to operate with integrity and consistency. This methodology consists of three main pillars.

    How we select fabrics

    Our selection process aims to be inclusive of all fibers, taking on a curatorial role to find the best possible solutions available in each category of the supply chain. We evaluate fabrics based on their qualities relating to:

    ENVIRONMENTAL SUSTAINABILITY | ECONOMIC SUSTAINABILITY | SOCIAL SUSTAINABILITY

    How we present information

    Transparency leads to accountability – for us, our partners, and our customers. We do our best to provide accurate data and information on any of our products, suppliers, and manufacturing partners.

    How we vet suppliers

    Before we invest in building relationships with our partners, we have to make sure they align with our values and standards. This is done via an extensive supplier audit questionnaire, requesting verified data on three main categories:

    RAW MATERIALS | SUPPLIER NETWORK | IMPACT REDUCTION EFFORTS

    Want to know more? You can find a comprehensive overview of our methodology below.