FILLING PIECES X SCHOTT NYC
Creative Strategy | Copywriting
Crafting the creative strategy and copy for the FP x Schott NYC collaboration surrounding the iconic Bombardier Jacket. My approach was focused on highlighting the brands’ dedication to quality and history of craftsmanship.
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From its inception as an aviator's uniform in the early 1900’s to its popularisation by allied forces throughout WWII, the bombardier jacket forged itself a rugged reputation. One that was quickly adopted by 50’s Hollywood stars and bikers alike. Who wore it not only for recognition, but for expert craftsmanship, premium materials and innovative functional details. A legacy that is still found in every stitch, allowing a new generation to feel the weight of history on their shoulders.
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Carefully crafted by Schott’s master tailors, our jacket is made exclusively from leather hides tanned using specifications developed over the course of more than 100 years. Resulting in a premium camel colored coat that features shearling lining, beige leather straps, and a custom FP leather patch.
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The Filling Pieces x @schottnyc_europe shearling lined jacket features FP’s signature Surinamese hand-shake emblem and salmon coloured leather straps. Crafted by Schott’s master tailors using leather hides that have been exclusively tanned for the brand using specifications which were developed over the course of more than 100 years. #fpschottnyc