Creative Strategy | Concept Copy

Crafting the creative strategy and concept copy for the Nike Member Stories campaign surrounding the Marathon Pour Tous at the Paris Olympics.

Witnessing athletes push their limits has the power to inspire unapologetic ambition in us. In line with Nike’s new Rebellious Devotion narrative, we told the stories of 3 Member Athletes who give a unique meaning to ‘winning’, and demonstrate that it can mean more than just being the 1st to cross the finish line.

Agency: YouthClub