FILLING PIECES X IWC

Creative Strategy | Copywriting

Crafting the creative strategy and copy for the FP x IWC collaboration surrounding the Low Top Ghost sneaker. My approach was focused on highlighting the union between each brand's core identity - TIME AND TOGETHERNESS.

  • Filling Pieces stands for togetherness.

    Breaking down societal boundaries to create products that bring us together. Bridging the gap between streetwear, high fashion, and now - luxury watchmaking.

    IWC stands for time.

    With a long standing tradition of creating masterpieces of haute horlogerie that combine engineering and precision with exclusive design.

    The union of these visions is expressed in the creation of the Low Top Ghost. A collaboration that highlights time and togetherness as a fundamental part of life and its expressions. Exploring each brand's unique approach to craftsmanship as inspiration for the creation of the sneaker.

  • Reflecting details of IWCs new TOP GUN Pilot's Watch, the Low Top Ghost unites its utility and precision with comfort and heart. Resulting in a shoe that stands at the intersection between each brand's essential qualities. Featuring the distinct woodland colourway, a premium perforated nubuck leather upper, stitched FP logo and the iconic ghost outsole with lasered TOP GUN ‘X’ motif.

  • IWC x Filling Pieces. The worlds of luxury watchmaking and premium streetwear coalesce in a unique collaboration. #IWCWoodland #IWCWatches