Concept Development | Storyboard | Script

I had the pleasure of working on Brook’s latest product innovation launch in London, where the brand debuted their cutting edge DNA Tuned sole technology in their new Glycerin Max and Glycerin 22 models.

For the event, I created the concept, storyboard, and script copy of an immersive 3D video that told the story of Brook’s dedication to innovation, while showcasing how DNA Tuned is a game changer for any type of runner.

Guests were equipped with vibrating belts, which synched with the space’s Hi-Fi surround sound system and custom screen for maximum immersion.